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Mat Short...

Jeannette Tokeley »

Retail Development


Mat's first retail experience began selling discounted books on market stalls for fun in 1990

Between 1994 & 2001 Mat went on to develop a retail chain of bookstores selling discount books and then current releases. This role encompassed many retail skills including stock purchasing, control & management; promotions; systems implementation; marketing; advertising; recruiting and working with teams.

This business was sold in 2003 and currently Mat splits his time between several businesses including his 'Jazz-themed' coffee bar brand where he specializes in the training and development of teams to create "the best coffee you'll have today".

The business was developed from scratch having never made an espresso in his life into what is now Stray's Coffee in Newark. Revenue increased from £4000 per month to £19,500 in 30 months.

Mat also works in web development, mentoring including working with the Princes Trust. He also operates several Affiliate Marketing programmes.

 

Specialist Areas


Identifying areas for improvement and /or areas of strength within a business

Identify the chemistry between the team and therefore help the team work more effectively depending on each individual's strengths and relational understanding.

Set up, develop and integrate systems into an existing business - train the team to use and understand the systems and the reasons behind them.

Specific or generic marketing.

Web design and development

Good communicator - effective presenter of ideas and concepts.

 

To find out how Mat can help your retail business reach new heights, call now on 01636 642 816

Mat's Core Business Values

Everyone must have a sense of ownership in a business.

People need rewards. Cash is good!! Appraisal systems tell an individual what to improve on and how to do it. It also gives people a focus to stay on track if unsupervised.

Integrity. Say it and make it happen.

A manager/leader must work with the team in the trenches. This gives them an accurate insight into the way the team works under pressure, when having fun, in the face of negative etc. It also facilitates a realistic appraisal based on real experience rather then opinion. A hands-on manager builds rapport with the team.

People must WANT to be at work. Otherwise their performance will be inconsistent at best and appalling at worst.

Leaders show people what to do. Managers delegate what to do. Managers will usually therefore always be tied to the job. Leaders will create space to let stars in the team perform unassisted.

Ask probing, genuine questions to promote thinking in the team.

Find leaders to develop and give them responsibility to let them grow - this will require trust.

Be approachable. Be transparent. People must be able to share their thoughts, ideas and challenges with you. Otherwise, you may create a 'them & us' mentality.

Keep growing. There is always room for improvement. We just have to look and we'll see where we can get better.

A coach needs to be actively involved in processes which relate to his area of coaching. Theorists cannot help people to grow and move on. Coaching from past experiences alone will only offer limited value.

Leaders cannot be afraid of telling those who want to move on what they need to hear. Leaders are not looking to be popular - they are looking to get better and help as many people in the process.